Physical Activity

Millions of Americans suffer from illnesses that can be prevented or improved through regular exercise. In fact, some of the leading causes of illness and death in the United States – such as heart disease, colon cancer and diabetes – can be avoided by performing physical activity on most days of the week. While many individuals are aware that exercising more frequently could improve their health, starting and maintaining this behavior is often a challenge. CHIBE’s research on physical activity explores how behavioral economic interventions – such as incentives, social support, competition, and gamification – can increase physical activity and optimize health.