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Effects of Cigarette Package Colors and Warning Labels on Marlboro Smokers’ Risk Beliefs, Product Appraisals, and Smoking Behavior: A Randomized Trial

BMC Public Health

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Matthew D. Stone, Melissa Mercincavage, E. Paul Wileyto, Andy S.L. Tan, Janet Audrain-McGovern, Andrea C. Villanti & Andrew A. Strasser