Justin Sydnor is an expert in behavioral economics. He is a Professor of Risk and Insurance at the Wisconsin School of Business at the University of Wisconsin, Madison. His recent areas of research include studies of health-behavior change and the impact of incentives in addressing self-control problems as well as consumer decision-making in insurance with an emphasis on health insurance. He uses a mix of large-scale field experiments, observational data analysis, and lab/survey experiments in his work. He has published widely in leading journals in economics and is a Research Associate of the National Bureau of Economic Research in the Health Care Program area.
Dr. Sydnor received his Bachelor of Arts in Economics and German from the University of Wisconsin – Madison and his PhD in Economics from U.C. Berkeley.