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New study shows daily incentives help you reach exercise goals

The Today Show

Screenshot of Today Show featuring CHIBE study

CHIBE’s study on gamification and loss-framed financial incentives was featured on The Today Show on April 9, 2024. The study found that gamification and loss-framed financial incentives encouraged people at high risk for heart disease or stroke to increase their daily walking by about 10% and sustain the increase for a year.

Find the Today Show video here, the publication published in Circulation here, and the press release here.

This CHIBE study was co-led by Alexander Fanaroff and Kevin Volpp with Mitesh Patel, Neel Chokshi, Samantha Coratti, David Farraday, Laurie Norton, Charles Rareshide, Jingsan Zhu, Tamar Klaiman, Julie Szymczak, Louise Russell, and Dylan Small.