Washington Post: These are the text messages that get people to take vaccines
By Katy Milkman, Angela Duckworth, and Mitesh Patel
Our research demonstrates that a less flashy effort might also have a significant effect in boosting vaccination rates. In a new study involving more than 47,000 people, we identified text messages that were able to “nudge” people who were scheduled for a primary-care doctor’s visit to get a flu shot during that visit. Although the study took place last fall, before coronavirus vaccines were widely available, we designed the messages so they could be repurposed for the new vaccines.