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Washington Post: America’s largest beer company will buy the country a round if it hits Biden’s July 4 vaccination goal

It’s a campaign that feels like a booze-fueled party waiting at the finish line of a marathon: If the United States reaches President Biden’s vaccination goal by the Fourth of July, Anheuser-Busch will buy adults a round of beer.

Just over a month remains until July 4, the date Biden set to meet a goal of at least 70 percent of adults receiving at least one coronavirus vaccine shot. To help reach that point, the beverage company announced what it’s calling its biggest beer giveaway ever, one that comes in a “pivotal moment where people are excited to be together again,” the company’s chief marketing officer, Marcel Marcondes, said in a statement.

“We’re at a moment where every extra arm we need to vaccinate is a heavier lift,” said Alison M. Buttenheim, a behavioral scientist at the University of Pennsylvania’s School of Nursing who studies vaccine acceptance. “A much higher proportion of people left to be vaccinated have some barrier — hesitancy, access, logistics. It just means vaccinating the next million people is going to be so much harder than the first 50 million.” Read more at The Washington Post.