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Harvard Business Review: The best flu prevention might be behavioral economics

“One of the best examples of a successful nudge was reported last year by University of Pennsylvania researchers who, with a simple tweak in the electronic medical record, increased vaccination rates by almost 40% relative to clinics that did not receive the tech change. The intervention was devastatingly simple: When doctors first logged in to a patient chart, they were prompted to either “accept” or “cancel” an order for the flu shot.” Read more here.