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Strategy + Business: Making Change Contagious

“Much of the conventional wisdom about the diffusion of new ideas, behaviors, and innovations comes from network science, where it tracks back to two sources: Mark Granovetter’s influential theory of weak ties and Albert-László Barabási’s work on network hubs. But in the past decade or so, researchers have revealed some nuances to their ideas that leaders undertaking change initiatives, especially full-scale transformations, should consider.” Read more at Strategy + Business 

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