In the News

The Globe and Mail: It’s time for the ‘four P’s’ of marketing to make room for a ‘T’: time

By May 12, 2018December 19th, 2018No Comments

“Marketing has traditionally been based on the four P’s: price, product, promotion and place. But these days, those should be complemented – and perhaps superseded – by a T. T, for time.”

Read more at The Globe and Mail

News Mention

  • kessler headshot

    Judd B. Kessler, PhD

    Howard Marks Associate Professor, Department of Business Economics and Public Policy, Wharton School

  • katy milkman

    Katherine Milkman, PhD

    Professor of Operations, Information and Decisions, Wharton School

Topics