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BBC Sounds: Psychological Nudges for HIV Treatment

From BBC Sounds: This BBC spot on Indlela, launched by CHIBE’s Drs. Alison Buttenheim and Harsha Thirumurthy and the University of Witwatersrand’s Health Economics and Epidemiology Research Office (HE2RO), runs from 5:49-12:26. Hear about Indlela’s U=U intervention (now R01-funded with Desmond Tutu Health Foundation) and its “fresh start” project with Indlela and Anova, a PEPFAR implementing partner. This project builds on an existing “welcome back” campaign for recipients of HIV care who have defaulted or failed to return to the clinic to get their HIV meds. Listen to the episode at BBC Sounds.