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LiveMint: The Strategic Use Of Social Ties To Contain The Spread Of a Disease

By February 26, 2020July 8th, 2020No Comments

“Why has HIV spread so rapidly through the world’s population but behaviours that can prevent HIV have not? As the world is in the grip of a potential pandemic, this question raised by Damon Centola in his book How Behavior Spreads: The Science Of Complex Contagions is of great significance. Damon relies on the “strong ties, weak ties” framework developed by Mark Granovetter, an American anthropologist, to explain the spread of information, diseases and behaviours.”

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  • Damon Centola headshot

    Damon Centola, PhD

    Professor in the Annenberg School for Communication, the School of Arts and Sciences, and the School of Engineering and Applied Sciences