Damon Centola headshot

Annenberg School of Communication
3620 Walnut St. Rm. 346
Philadelphia, PA 19104

Phone: 215-898-7954
Fax: 215-898-2024
Email: dcentola@asc.upenn.edu
Research Area(s): Physical Activity mHealth & Wearables

Damon Centola, PhD

Professor in the Annenberg School for Communication, the School of Arts and Sciences, and the School of Engineering and Applied Sciences
Director, Network Dynamics Group
LDI Senior Fellow


Damon Centola is a Professor in the Annenberg School for Communication, the School of Arts and Sciences, and the School of Engineering and Applied Sciences, where he is Director of the Network Dynamics Group. He is also a Senior Fellow at the Leonard Davis Institute of Health Economics. Damon’s research centers on social networks and behavior change. His work has been published in journals such as Science, Proceedings of the National Academy of Sciences, American Journal of Sociology, Circulation and Journal of Statistical Physics, among others. Damon received the American Sociological Association’s Award for Outstanding Research in Mathematical Sociology in 2006, 2009, and 2011; the Goodman Prize for Outstanding Contribution to Sociological Methodology in 2011; the James Coleman Award for Outstanding Research in Rationality and Society in 2017; and the Harrison White Award for Outstanding Scholarly Book in 2019.  He was a developer of the NetLogo agent based modeling environment, and was awarded a U.S. Patent for inventing a method to promote diffusion in online networks. He is a member of the Sci Foo community and Fellow of the Center for Advanced Study in the Behavioral Sciences at Stanford University. Popular accounts of Damon’s work have appeared in The New York Times, The Washington Post, The Wall Street Journal, Wired, TIME, The Atlantic, Scientific American and CNN.  His speaking and consulting clients include Amazon, Microsoft, Apple, Cigna, the Smithsonian Institution, the American Heart Association, the National Academies, the U.S. Army and the NBA. His research has been funded by the National Science Foundation, the Robert Wood Johnson Foundation, Facebook, the National Institutes of Health, the James S. McDonnell Foundation, and the Hewlett Foundation. He is a series editor for Princeton University Press, and the author of How Behavior Spreads.