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New York Times: How behavioral economics can produce better health care

A New York Times Upshot article by Dr. Dhruv Khullar profiles the research of Dr. Kevin Volpp as part of the Center for Health Incentives and Behavioral Economics. Khullar says that “insights [from behavioral economics] might be particularly valuable in health care because medical decision-making is permeated with uncertainty, complexity and emotion — all of which make it hard to weigh our options.”