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How Healthcare IT Can Help Consumers With Health Choices

“The challenge is that a lot of these programs are designed with the idea that we’re perfectly rational people,” says David Asch of the Wharton School. “That a little bit of feedback … is naturally going to fall upon a rational human being who’s going to say, ‘You know, you’re right.’ The trouble is, I don’t necessarily want to get on the scale in the morning and get that feedback. Sometimes that feedback isn’t so helpful. Sometimes it’s a little aversive.” Read more at Health Data Management