Freakonomics: Why Are Stories Stickier Than Statistics? (NSQ Ep. 10)

  Angela Duckworth mentions the identifiable victim effect — the idea that a single individual’s story (an identifiable victim) is more compelling than a group of people with the same need (a statistical victim). George Loewenstein, Deborah Small and Jeff Strnad all contributed to the 2005 paper that discusses this theory.   Listen to the full podcast episode at Freakonomics.