deb small headshot

University of Pennsylvania
Wharton School, Marketing Department
760 Huntsman Hall
3730 Walnut Street

Phone: 215-898-6494
Fax: 215-898-2534
Email: deborahs@wharton.upenn.edu

Deborah Small, PhD

The Laura and John J. Pomerantz Professor of Marketing and Psychology, Wharton School


Professor Deborah Small’s research interfaces psychology and economics, examining fundamental processes that underlie human decision making. Professor Small’s research has been published in top-tier academic journals across Psychology and Marketing. She serves as an Associate Editor for Journal of Marketing Research and is a member of several editorial boards. At Wharton, Professor Small was voted “Iron Prof” in 2014. She teaches consumer behavior and Marketing for Social Impact. She received her PhD in Psychology and Behavioral Decision Research from Carnegie Mellon University and her BS from the University of Pennsylvania. She is also a member of the graduate faculty of the Psychology Department at Penn.