Smoking is the leading cause of preventable death worldwide, with cigarette use causing 480,000 deaths per year in the United States. For every person who dies because of smoking, 30 individuals live with a serious smoking-related illness like cancer, heart disease, stroke, lung diseases, diabetes, and chronic obstructive pulmonary disease.
Research by CHIBE investigators provides policymakers and health care industry leaders with cutting-edge insights to address this public health crisis. By testing behavioral economic interventions, such as incentives, as part of smoking cessation programs, CHIBE is generating scalable evidence to ensure the efficacy of these programs in employer wellness programs and health plans worldwide.
