The Inquirer: Quitting smoking is incredibly hard. Penn researchers find one thing that helps most

” ‘The new study drives forward previous research by showing that even among smokers who are cherry-picked on the basis of their motivation to quit, financial incentives still triple quit rates, whereas offering free conventional cessation aid or free e-cigarettes accomplishes nothing at all,’ said lead author Scott D. Halpern, an associate professor and steering committee member of Penn’s Center For Health Incentives and Behavioral Economics (CHIBE).” Read more at The Inquirer