Penn Today: Workplace wellness programs could improve if more personalized

In a program that used three different types of behavioral nudges, personal and psychological characteristics are strongly tied to people’s progress—or lack thereof. The programs were intended to nudge them toward increased physical activity. “A one-size-fits-all approach to nudging new behaviors within wellness programs can have limited success,” says senior author Mitesh Patel, director of the Penn Medicine Nudge Unit. “We’ve shown that different forms of nudging can be effective, and in this latest study on this program, we’ve now demonstrated that matching nudges to the right behavior profiles can unlock their full potential.” Read more at Penn Today.