Knowledge @ Wharton: Can A Lottery Help You Lose Weight?
“From gym memberships to free Fitbits, companies are offering an array of incentives to encourage their employees to get healthy and lose weight. It’s an admirable goal with a financial bottom line: Workforce wellness translates into fewer absences and reduced health insurance costs for the employer. Mitesh Patel, a professor at the Perelman School of Medicine and a professor of health care management at Wharton, thinks there’s a better way to motivate employees than with freebies. His most recent research reveals that cash lotteries are powerful incentives for people to lose weight.”
Read more at Knowledge @ Wharton