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Idiva: Here’s Why Our Brain Always Tends To Think Of The Negatives

“What is negative bias? The roots of the concept were laid down by psychologists Paul Rozin and Edward Royzman in 2001, but the process has been at play since the time of cavemen. The idea behind it is that there is a greater impact on the brain from negative situations than from positive ones. We are most likely to remember a comment made by a stranger which wasn’t entirely peachy for a longer time than the same stranger giving us a compliment. And it’s not just that–because we are so fixated on the bad news, we might not be able to process the good at all.” Read more at Idiva

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