Knowledge @ Wharton: How Firms Can Convince Employees to Quit Smoking
“Wellness programs are increasing in popularity as companies grow more determined to curb the soaring costs of providing health insurance for employees. To encourage healthy behaviors, firms are offering everything from free yoga classes to weight-loss support groups. While there have been some positive results from these programs, smoking cessation remains a particular challenge. But a recent study by two University of Pennsylvania experts found that cash can be a powerful incentive to help smokers quit.”
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