Many of us know the kinds of habits that could make us healthier, more successful and likely happier. Katy Milkman, professor at the University of Pennsylvania’s Wharton School of Business, has fought through many of these same roadblocks. As co-founder and co-director of Wharton’s Behavior Change for Good Initiative, she now spends her career studying habit development. “We know from lots of research that people are very resistant in general to making a change. We’re comfortable in our ways. Any deviation from what we’re used to doing feels like a loss, and losses tend to loom larger than gains. We are likely to escalate commitment to an existing course of action beyond what’s rational because we put too much weight on what economists call sunk costs, costs that are irrecoverable. And that makes us resistant to change,” Katy Milkman shares. Read more at CNN.