Businesswire: What Really Motivates People? 24 Hour Fitness and University of Pennsylvania’s Behavior Change for Good Initiative to Launch Groundbreaking Science-Based StepUp Program

“24 Hour Fitness and the University of Pennsylvania’s Behavior Change for Good Initiative (BCFG) announce a game-changing science-based partnership and research study to explore what really motivates gym-goers with the goal of creating lasting habits. The StepUp Program, launching in April 2018, is a science-based interactive digital program developed to encourage more visits to the gym and, ultimately, better health and fitness for life.” Read more here.