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Yahoo News: 24 Hour Fitness and University of Pennsylvania’s Behavior Change for Good Initiative Release Findings in Nature From Major Behavioral Science Study on What Really Motivates People

From Yahoo! News: The results of a years-long behavioral science study conducted through a partnership between the University of Pennsylvania’s Behavior Change for Good Initiative (BCFG) and well known fitness industry leader 24 Hour Fitness, is presented in the December 8 publication of the scientific journal Nature. Nature article summary here: The StepUp Program launched in April 2018, was designed to explore what really motivates gym-goers with the goal of identifying tools to create lasting life-changing healthy habits. The science-based interactive digital program was developed to encourage more visits to the gym and ultimately, better health and fitness for life. BCFG created the 28-day workout rewards program, which simultaneously tested 53 inexpensive, scalable, science-based strategies aimed at building exercise habits among 60,000+ 24 Hour Fitness club members. 45% of the strategies tested significantly increased gym check-ins during the program. (See attached Study Highlights sheet.) Led by Angela Duckworth, the Rosa Lee and Egbert Chang Professor at the University of Pennsylvania, and Katherine Milkman, the James G. Dinan Professor at the Wharton School of the University of Pennsylvania, the BCFG Initiative unites leaders in the social sciences, medicine, computer science, and neuroscience to solve the problem of enduring behavior change. BCFG connects this world-class scientific team, including Nobel laureates and members of the National Academy of Sciences, with partner organizations to test and improve a behavior change program incorporating the latest insights from researchers. The program focuses on improving people’s daily health decisions. Read the full story at Yahoo! News.