WPVI-TV: Local Behavioral Scientists Explains The Fresh Start Effect

“We are now halfway through January and unfortunately, many people have already given up on their New Year’s resolutions. But a local behavioral scientist says you don’t need a new year to make a change that lasts. Professor Katherine Milkman at the Wharton School studies decision making. She says New Year’s is definitely one of the most popular days to set new goals.” Read more at WPVI-TV