Using “The Hunger Games” to Encourage Healthier Choices

Source: Knowledge@Wharton, November 19, 2013; Inc.com, November 22, 2013 Katherine Milkman’s recent research evaluates a concept she coined as “temptation bundling.” The study coupled listening to audio books such as “The Hunger Games” with going to the gym and found that  “attendance rates increased meaningfully and significantly with access to the temptation bundling program, suggesting that temptation bundling creates value.” Kevin Volpp adds that further research could also look at how employers and insurers can use temptation bundling as a way to encourage healthier living.