From UChicago News:
Why is it so hard for us to form good habits—and so easy to form bad ones? Most people turn to the self-help section to find answers, but this is really a question for behavior science.
Katy Milkman: The lens is really grounded in some of the basic tenants of economic theory, which say people are rational decision makers and can weigh costs and benefits and come up with the right calculus to make their choices. What behavioral science adds to that mix is really a recognition that people sometimes make mistakes and that this can happen in systematic and predictable ways, and once we understand that, we can help people make better decisions.