A perfect time for goal-setting and habit-building really does exist. Several of them do, actually.
That’s according to Katy Milkman, a behavioral scientist at The Wharton School of the University of Pennsylvania, who calls them “fresh starts” — holidays or dates that signify the beginning of a new period in time.
The first day of any new month counts. So do Mondays, Labor Day, the Fourth of July and of course, the “granddaddy of all fresh starts,” New Year’s.