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Some strategies to limit sugary drinks may backfire

By April 12, 2017No Comments

New research from Leslie John, Phd, published in Psychological Science finds that some strategies to reduce sugary drink consumption can actually generate the opposite effect.  In particular, offering smaller cup sizes with free refills actually increases sugary drink consumption.

“Our research provides insight into the effectiveness of a portion limit policy,” John says. “We identify one circumstance – bundling – where the reduction in purchasing of sugar-sweetened beverages is likely to be realized, and another – refills – where the policy can in certain cases have an unintended consequence of increasing consumption.”

Read more at Medical Xpress and UPI.

News Mention

  • leslie john headshot new

    Leslie John, PhD

    Marvin Bower Associate Professor of Business Administration, Harvard Business School