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Science Magazine: Q&A With Damon Centola, Author Of “How Behavior Spreads”

“Conventional wisdom holds that behaviors spread more effectively through weak social ties rather than strong ones. But according to Damon Centola, conventional wisdom is wrong. This week on the Science podcast, Centola describes how societal behaviors are really propagated, revealing how networks can be exploited to effect social change.” Read more at Science Magazine 

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