Physicians Prescribe Less Brand Name Drugs When Generics are the Default

Source: Penn Medicine News, November 17, 2014 A study lead by Mitesh Patel found that physicians prescribe less brand name drugs when generics are the default choice in electronic health records. “Not only was changing the default options within the EHR medication prescriber effective at increasing generic medication prescribing, this simple intervention was cost-free and required no additional effort on the part of the physician,” said Patel