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Nerd Wallet: Exercise Options Besides an Annual Gym Membership

“It’s also easy to think spending upfront will motivate you to hit the gym often and get your money’s worth, says Kevin Volpp, director of the Center for Health Incentives and Behavioral Economics at the University of Pennsylvania. But he says it’s common to get a few months into the contract and “view the money that’s been spent as a sunk cost, which is no longer very motivating.” While you’re deciding whether or not to shlep to the gym on a busy weekday in June, you probably won’t be considering the money you dropped on a membership in January.” Read more at NerdWallet

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