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Manhattan Times: OMG! Too Many Options?

Too many options leads to decreased confidence about making a choice, especially when we are feeling unsure about what the future will bring. University of Pennsylvania Professor Katherine Milkman has shown that as uncertainty rises, we are more prone to choose the options that represent what we want for immediate gratification even if we know that another choice would be better for us in the long run. In addition to her own research studies demonstrating this effect, she cites the real world economic crisis of 2008-2009. During this time of dramatic disruptions and increased uncertainty in the lives of many Americans, candy sales skyrocketed as other consumer expenditures plummeted. Read more at The Manhattan Times