Considerable: Trick yourself into keeping your New Year’s resolutions
As a professor, Milkman and two colleagues turned this observation into an academic study that tracked more than 220 gym-going college students during the fall semester. Those who listened to a favorite book only while at the gym visited the gym 51% more than study participants with no restrictions (at least until Thanksgiving, when all the students lost their workout mojo)
The pain-pleasure combo can be adapted for other goals too. Maybe you allow yourself a nice glass of wine at dinner only when you cook a healthy meal. Or save your visits to a favorite restaurant for when the demanding relative/friend you’ve vowed to spend more time with comes along.”
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