CNBC: Dieting Is Out. That Poses A Problem For A Company Named Weight Watchers As It Rebrands Itself WW

“Traces of the name “Weight Watchers” have been scrubbed from the company’s headquarters on Manhattan’s Avenue of the Americas. Purple letters — WW — now hang from the lobby announcing the $4.6 billion diet giant’s new name that it unveiled in September along with its purpose: “We inspire healthy habits for real life. For people, families, communities, the world — for everyone.” The cosmetic changes are the final touches on the 55-year-old company’s new plan: Sell wellness instead of weight loss to its 4.5 million subscribers.” Read more at CNBC