Cision Press Wire: Florida And Blue Carnegie Mellon Partner To Help Members Make Better Health Decisions

Florida Blue, the state’s leading health insurer, announced a partnership with Professor George Loewenstein of Carnegie Mellon University to develop consumer behavior analytics and testing strategies to help the company better engage with consumers so they can make more informed decisions that will lead to improved health outcomes. Loewenstein, considered one of the pioneers of behavioral economics, is the Herbert A. Simon University Professor of Economics and Psychology in the Department of Social and Decision Sciences, as well as co-director of the Center for Behavioral Decision Research at CMU. Additionally, he is director of behavioral economics at the Center for Health Incentives at the Leonard Davis Institute of the University of Pennsylvania. “This is a really exciting initiative,” Loewenstein commented during a recent visit to Florida Blue. “We have an opportunity to increase member engagement using well established findings from behavioral economics research, but also to pioneer, and test, new approaches.” Read more at Cision News Wire, PublicNow