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Associated Press: 24 Hour Fitness Moves to Transform the Culture of Fitness

A key element to the 24 Hour Fitness mission is BCFG’s StepUp Program. Led by Angela Duckworth, Professor of Psychology in the Penn School of Arts and Sciences, and Katherine Milkman, Professor of Operations, Information and Decisions at the Wharton School, a world-class scientific team, including Nobel laureates and members of the National Academy of Sciences, unite to test and improve a behavior change program focused on improving people’s daily health decisions with the end goal of building healthy habits. All adult members and future members of 24 Hour Fitness (18+ years of age) are eligible to participate and can register for this free program by visiting. Read more at AP News