“It’s open enrollment — time to pick next year’s insurance — for folks who buy it on their own and for many of us in our jobs. Lots of us aren’t sure we know how to pick, and research shows: We’re not wrong.
A group of economists found that most people will not make the best choice among the plans in front of them.
And it’s not just average people who have trouble. One of the economists who did that research — George Loewenstein of Carnegie-Mellon University — told me he was personally dreading the process of helping his adult son pick a plan.”
Read more at ABC News