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401KTV: Smart Digital Design Can Enhance Participant Outcomes

By April 9, 2020 No Comments

Saurabh Bhargava contributed to a multi-person research study that examined the digital participation rate of retirement plans.

“Researchers found that, personalized enrollment rose by 15% — a nine percentage point increase from the baseline of 60%. The shift to personalized enrollment also increased savings rates; employees who personalize enrollment tend to contribute at a rate (7.8%) that’s twice as high as those who are automatically enrolled (3.4%).”

Read more about the research performed in this 401ktv article.


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  • Saurabh Bhargava headshot

    Saurabh Bhargava, PhD

    Associate Professor of Economics Department of Social and Decision Sciences, Carnegie Mellon University