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401KTV: Smart Digital Design Can Enhance Participant Outcomes

Saurabh Bhargava contributed to a multi-person research study that examined the digital participation rate of retirement plans. “Researchers found that, personalized enrollment rose by 15% — a nine percentage point increase from the baseline of 60%. The shift to personalized enrollment also increased savings rates; employees who personalize enrollment tend to contribute at a rate (7.8%) that’s twice as high as those who are automatically enrolled (3.4%).” Read more about the research performed in this 401ktv article.