Jessica Fishman, PhD
Director of the Message Effects Lab
Annenberg School Faculty Associate & School of Medicine Senior Research Investigator
CHIBE-affiliated faculty member
Director of the Message Effects Lab, Jessica Fishman, PhD, is a behavioral scientist with a joint appointment at the Perelman School of Medicine and the Annenberg School. She has served as the Co-Director of the Outcomes Measurement and Methods Core within the NIH-funded Clinical and Translational Science Award, and as a Fellow at the Leonard Davis Institute of Health Economics. A CHIBE-affiliated faculty member, Dr. Fishman received her BA from Stanford University and PhD from the University of Pennsylvania.
Dr. Fishman and her team have been providing scientific consultation on evidence-based behavior change strategies to the World Bank, domestic and foreign governments, plus industry leaders.
To identify the malleable mechanisms of behavior change, including implementation of best practices, Dr. Fishman applies validated causal models and gold-standard measures. She tests behavior change strategies, including those that help determine when and how to use social incentives, financial incentives, and/or message effects from persuasion research.
Areas of expertise:
- Behavioral economics
- Implementation science
- Behavior change
Learn more about her work below:
- The power of perceived norms
- Motivation’s role within implementation science
- Her book on mass media effects, “Death Makes the News: How the Media Censor and Display the Dead,” has received three awards.
