Jessica Fishman, PhD

Affiliated Faculty Member
Annenberg School Faculty Associate & School of Medicine Senior Research Investigator

Jessica Fishman, PhD, is a behavioral scientist with a joint appointment at the Perelman School of Medicine and the Annenberg School. As Co-Director of the Outcomes Measurement and Methods Core within the NIH-funded Clinical and Translational Science Award, and other ongoing collaborations, Dr. Fishman has worked with interdisciplinary research teams across six schools of the University of Pennsylvania. A CHIBE-affiliated faculty member, Dr. Fishman received her BA from Stanford University and PhD from the University of Pennsylvania.

To identify the malleable mechanisms of behavior change, including implementation of best practices, Dr. Fishman contributes validated causal models and gold-standard measures. She also applies advances in behavior change strategies, including those that help determine when and how to use social incentives, financial incentives, and/or message effects from persuasion research.

Learn more about her work below:

• The power of perceived norms
• Motivation’s role within implementation science
• Her book on mass media effects, “Death Makes the News: How the Media Censor and Display the Dead,” has received three awards.