The Hot-Cold Decision Triangle: A Framework for Healthier Choices

May 26, 2012

Marketing Letters

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Authors

Haiyang Yang, Ph.D.; Ziv Carmon, Ph.D.; Barbara E. Kahn, Ph.D., M.Phil., M.B.A.; Anup Malani, Ph.D., J.D.; Janet Schwartz, Ph.D.; Kevin G. Volpp, M.D., Ph.D.; Brian Wansink, Ph.D.

CHIBE Experts

Kevin Volpp, MD, PhD

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