Dr. Grant ranked second on the list this year — his highest ranking on the list so far. In other years, he ranked 6th, 10th, 8th, and 25th. Thinkers50 noted that his TED talks have over 30 million views.
Dr. Milkman has also been featured on the Thinkers50 ranking list before in 2021. She also previously received the Thinkers50 2021 Strategy Award and was shortlisted for their 2017 Radar Award. The article highlighted her work in savings, exercise, vaccination take-up, and discrimination.