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Healthcare IT News: Technology with behavioral insight data can improve outcomes for patients

“‘One reason people eat the chocolate cake or fail to take medication is that we have what is called present biased, we think about what is in the present [rather] than the long-term effect,’ said Asch. The same principle is often seen in healthcare too… For example, why do some people not take their medication even though they know that in the long run it’s will improve their health? But Asch says there are ways for people to buy into engaging with technologies that will help improve health outcomes.” Read more at Healthcare IT News.