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Chocolate-Scented Lotion Needs A Label to Work as A Food Cue

By October 21, 2011October 17th, 2019No Comments

Source: SELF Online – Healthy Self Blog, October 21, 2011

In a blog post about research demonstrating that labeled chocolate-scented lotions triggered increased cookie consumption among study participants, while unlabeled lotion did not, Jonah Berger commented that labeling might have helped participants identify the scent as chocolate, which cued them to consume more cookies.

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  • jonah berger headshot

    Jonah Berger, PhD

    James G. Campbell Assistant Professor of Marketing, Wharton School