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Cait Lamberton, PhD, MBA

Cait Lamberton, PhD, MBA

Alberto I. Duran President’s Distinguished Professor of Marketing at the University of Pennsylvania’s Wharton School

Member of CHIBE's Internal Advisory Board


Cait Lamberton is the Alberto I. Duran President’s Distinguished Professor of Marketing at the University of Pennsylvania’s Wharton School. Her research, which has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Marketing Science, and Journal of Consumer Psychology, focuses on the ways that consumers make decisions in both individual and social settings, and covers topics ranging from explorations of assortment size and structure to empathy in caregiving settings. Recent work focuses on the drive for dignity in the marketplace, the understanding of which is critical to the design of a wide range of consumer, patient, and development experiences and systems.

Cait has been listed as one of the world’s top 25 most productive Marketing scholars by the American Marketing Association, received the Association for Consumer Research’s Early Career Contribution Award, was named a Marketing Science Institute Young Scholar as well as a Marketing Science Institute Scholar, was a winner of the AMA/EBSCO Responsible Research in Marketing award, the Thomas P. Kinnear Award for the best paper in the Journal of Public Policy & Marketing, the AMA’s Hunt/Maynard Award, the Lazaridis Prize and the American Marketing Association’s Erin Anderson Award, given annually to the field’s top emerging female mentor and scholar. She currently serves as co-editor of the Journal of Marketing, and is past Associate Editor at the Journal of Consumer Research and the Journal of Consumer Psychology. She is also co-editor of the Cambridge Handbook of Consumer Psychology. At the University of Pennsylvania, Cait has been named both a Wharton and Penn Fellow.

In addition, Cait has been retained as a consultant by Goldman Sachs, Vanguard, Regeneron, Boston Scientific, the US Departments of Education and Labor, the National Academies of Science, Engineering and Mathematics, the University of Pittsburgh Medical Center, and IPSOS marketing research.  She holds an MBA and PhD from the University of South Carolina, an honorary doctorate from the University of Lucerne, and a BA in English Literature from Wheaton College.