![Barbara Mellers, PhD](https://chibe.upenn.edu/wp-content/uploads/2023/09/mellers_final-headshot.png.jpg)
Barbara Mellers, PhD
I. George Heyman University Professor, University of Pennsylvania
Professor of Marketing, Wharton School
Professor of Psychology, University of Pennsylvania
Research Areas
![Barbara Mellers, PhD](https://chibe.upenn.edu/wp-content/uploads/2023/09/mellers_final-headshot.png.jpg)
I. George Heyman University Professor, University of Pennsylvania
Professor of Marketing, Wharton School
Professor of Psychology, University of Pennsylvania