Advocating for the Inclusion of Menu Labels on Drive-through Menu Boards
Evidence shows that menu labeling can improve dietary choices, but some versions of restaurant menu labeling legislation do not require the labeling to be present on drive-through menus. CHIBE researchers were interested to find out the number of consumers who bought fast food through drive-through menus.
Research by CHIBE Associate Director and Director of the PEACH Lab Christina Roberto, PhD, found that 57% of customers of 6 different chains purchased food through the drive-through lanes instead of entering the restaurants. This study was cited in a menu labeling bill introduced in Connecticut advocating for the inclusion of labels on drive-through menus. “Menu labeling legislation should mandate the inclusion of menu labels on drive-through menu boards to maximize the impact of this public health intervention,” the study authors concluded.