Our research team has conducted a number of impactful studies that have been translated into practice by a range of entities positively influencing health for millions of people. We have designed programs based on our findings that improve both the value and quality of care provided by health plans, employers and health systems.
Health Plans & Consumer Companies
- Despite the development of automatic refill programs to increase medication adherence, uptake rates for these programs has been low. Working with CVS Health, our team developed a solution that made the advantages and disadvantages of signing up for this type of program more salient: enhanced active choice. This new approach more than doubled the rate at which consumers enrolled in the automatic refill program. Our manuscript about this work won the Best Paper Award at the American Marketing Association Annual Conference. CVS Health has now implemented this approach across much of their business nationally and by CVS estimates, this intervention has influenced medication adherence for more than 10 million CVS Health members.
- Throughout 2017, our team has provided guidance and conducted research to inform the roll-out of a new HMSA (Blue Cross Blue Shield of Hawaii) provider payment initiative that shifted primary care provider payment from a fee-for-service model to a new value-based framework. This payment model, which incentivizes providers for both efficiency and effectiveness, has now been implemented throughout most of the state of Hawaii.