Skip to content
Center for Health Incentives and Behavioral Economics (CHIBE)
Publications

Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process Versus Outcome Simulation

Journal of Marketing Research

Read the full article
Authors

Min Zhao, Ph.D., M.A.; Steve Hoeffler, Ph.D.; Gal Zauberman, Ph.D.

You might also be interested in...

View all publications